
I am so scuzzed out. Okay, first and foremost, do you see where it says "simulated imagery"? That's hysterical. I mean, why not just say, "These pictures are fake. We looked for someone with lips the color of the sky during an total eclipse and then we used Photoshop to make that person's teeth whiter. Oh, and don't look at their 'fangs' because if you do, you'll notice we missed those when we adjusted the contrast in Photoshop. Also, we picked someone whose teeth are as crooked as a train track from the 1900's just so we could imply that even people who don't have the money to get braces can still whiten their fucked up grills. And so what if those small white specks on his lips are bits of crack residue? We bought homey a Grand Slam breakfast from Denny's for his time, so our conscious is clear."
The funniest part is if you actually go to the website Momsteethstory.com, it forwards to a different domain, one that really wants to exploit the "recession" and its impact on how yellow your teeth are. This site is full of Cathy and her story about how she "wound up with yellow teeth" and how she "discovered a system that works better than expensive whitening formulas." And even better still, as proof that Cathy's smile is whiter than white is a large photo of Cathy's smilin' white toothed-face. But wait... what's that in the corner of Cathy's picture?

Oh. It says "stock photography". So even Cathy is fake. And the people behind this ad were too cheap to pay the $17 to get the image without the words "stock photography" on it.
I'm pretty sure I'll just stick to whitening my teeth like any normal human: by brushing, flossing, going to the dentist regularly, using Crest Whitestrips occasionally and staying away from the crackpipe.












